About Us

Donald Roberts

President & CEO

In March of 1986, Donald Roberts founded Diversified Lenders, Inc. This company, that got its start on a kitchen table, now employs more than 20 people, has funded over $2 billion in finance transactions and has clients in all 48 continental states. Roberts is a native West Texan who grew up in Seminole Texas. Roberts is a graduate of Texas Tech University and an active supporter of the Red Raiders. He began his career in the finance industry with Westinghouse Credit Corporation in 1977 where he was recognized as a top performer in four of the eight years he was employed there. Roberts founded Diversified Lenders as a finance broker and quickly grew the business. Today Diversified Lenders is one of the most recognized and valued funding companies among brokers who depend on quality reliable funding for their transactions. Donald is married to Pennie Roberts and has two children and five grandchildren. 

Cole Roberts

Vice President, Asset Based Lending

Raised in Shallowater, Cole has been a part of Diversified Lender's team since 2002. A graduate of Texas Tech University, Cole is responsible for managing day-to-day operations for sales and marketing of the company's asset based lending programs including accounts receivable and inventory.

Glendon Paulk

Vice President, Operations

Glendon is also a native West Texan. He is a graduate of Texas Tech University and is now in his ninth year with Diversified Lenders. Glendon oversees backroom operations and is responsible for the financial reporting of Diversified Lenders' accounts receivable financing program.

Neno Falls

Vice President, Accounting

After graduating from his hometown high school in Howe, Texas, Neno came to Lubbock to go to Texas Tech in 1999 and joined Diversified Lenders in 2008. He holds a bachelor's degree in accounting and a master's degree with a finance concentration. Neno oversees all areas of accounting for the company.

Donna Giovannetti

Director of Marketing & Broker Relations

Donna spent her early years all over the world, travelling with her career Air Force father. A graduate of Texas Tech University with a degree in English and marketing, Donna is responsible for all corporate marketing and communication.

Cara Garcia

Credit Manager

Cara received her BBA in Finance and MBA from Texas Tech University.  After working at some of the state‚Äôs largest regional banks in Houston, Dallas and Austin, she moved back to Lubbock and joined Diversified Lenders in 2011.  Cara is responsible for underwriting all of the transactions and oversees the documentation and credit monitoring for the company.




We are proud members of the following organizations
National Factoring Group