About Us

Donald Roberts

President & CEO

In March of 1986, Donald Roberts founded Diversified Lenders, Inc. This company, that got its start on a kitchen table, now employs more than 20 people, has funded over $2 billion in finance transactions and has clients in all 48 continental states. Roberts is a native West Texan who grew up in Seminole Texas. Roberts is a graduate of Texas Tech University and an active supporter of the Red Raiders. He began his career in the finance industry with Westinghouse Credit Corporation in 1977 where he was recognized as a top performer in four of the eight years he was employed there. Roberts founded Diversified Lenders as a finance broker and quickly grew the business. Today Diversified Lenders is one of the most recognized and valued funding companies among brokers who depend on quality reliable funding for their transactions. Donald is married to Pennie Roberts and has two children and five grandchildren. 

Cole Roberts

Vice President, Asset Based Lending   

Raised in Shallowater, Cole has been a part of Diversified Lender's team since 2002. A graduate of Texas Tech University, Cole is responsible for managing day-to-day operations for sales and marketing of the company's asset based lending programs including accounts receivable and inventory.

Glendon Paulk, CFAE

Vice President, Operations  

Glendon is also a native West Texan. He
is a graduate of Texas Tech University
and is now in his tenth year with
Diversified Lenders. Glendon oversees
backroom operations and is responsible
for the financial reporting of Diversified
Lenders' accounts receivable financing

Neno Falls

Vice President, Finance   

After graduating from his hometown
high school in Howe, Texas, Neno
came to Lubbock to go to Texas Tech
in 1999 and joined Diversified Lenders
in 2008. He holds a bachelor's degree
in accounting and a master's degree
with a finance\concentration. Neno
oversees all areas of accounting for
the company.


Dave Pendley

Executive Vice President, Corporate Strategies 

A graduate of Washington University in St. Louis, Dave comes to DLI with over 48 years of experience in all forms of commercial and consumer secured lending services. In addition to serving at General Electric Credit Corporation for 16 years, he was responsible for founding the First Asset-Based Lending Group, Inc. in Oklahoma City. Upon their sale to Signal Capital Corporation in 1986, he served Signal’s Commercial Finance Division operation on a national basis as its President. In late 1987, he left Signal to establish First Capital Corporation as an independent secured working capital lender. After selling his interest in First Capital in 2003, he founded American Business Finance. In addition to his many business ventures, Mr. Pendley is the past Chairman of the Commercial Finance Association and founder of the CFA/Wharton Institute of Secured Lending and the CFA Education Foundation.


Brady Campbell

Vice President, Leasing    

Campbell has an extensive background
and knowledge of the financial sector
with a proven record in financial analysis
and success with startup businesses.
Campbell is a graduate of Texas Tech
with a bachelor’s in finance and
economics. He is responsible for all
equipment finance, equipment leasing and municipal finance transactions.


Cara Garcia

Operations Manager

Cara received her BBA in Finance and MBA from Texas Tech University. After working at some of the state's largest regional banks in Houston, Dallas and Austin, she moved back to Lubbock and joined Diversified Lenders in 2011. Cara is responsible for underwriting all of the transactions and oversees the documentation and credit monitoring for the company.


We are proud members of the following organizations
National Factoring Group